Inside Out: Unlearning it all and Building Leadership from Within
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business. Key Takeaways In this riveting episode Scott Stratten discusses the concept of Unleadership ...
5 formas de tener una buena relación con los medios de comunicación (y mantenerla)
En este mundo en el que todos nos la vivimos en las pantallas, la forma más segura de que tu negocio sea notado es a través de los diversos canales de medios que las personas ven en sus dispositivos, ya sea que se te incluya en feeds de noticias, artículos en medios de comunicación, segmentos destacados en programas de televisión, apariciones en podcasts, videoclips en YouTube o, por supuesto, fragmentos promocionales en todas las demás plataformas de redes sociales.¿Cómo llegas a esos canales? A través de las personas que trabajan en los medios de comunicación en sí mismos, todos los periodistas, reporteros, influencers y escritores y editores de publicaciones que reciben tus propuestas, leen tus comunicados de prensa, ven tus videos y deciden quién tendrá ...
3 Emerging Trends Shaping the Future of Real Estate
Opinions expressed by Entrepreneur contributors are their own. Marketing has always been central to successful real estate sales, but how buyers and properties connect has changed dramatically over the past decade. While real estate agents still place signs on front lawns, digital technology has become the tool of choice for leading realtors. Conducting virtual tours, using augmented reality (AR) applications and artificial intelligence (AI) are just three trends poised to change the industry.Digital technology in real estate marketingDigital technology is critical to successful real estate marketing. According to data from the National Association of Realtors (NAR), 97% of homebuyers used the internet to find a property in 2020. Granted, that figure may have been influenced by the pandemic. However, more recent data confirms the trend.Figures ...
5 Ways to Get on the Media’s Good Side (and Stay There)
Opinions expressed by Entrepreneur contributors are their own. In this on-screen world we all share, the surest way to get your business noticed is through all the various media channels people see on their devices, whether that's inclusion in newsfeeds, articles in online news outlets, featured segments on TV shows, appearances on podcasts, video clips on YouTube or, of course, promotional bits across all the other ubiquitous social media platforms.And how do you get on those channels? Through media people themselves — all the journalists, reporters, influencers, and publication writers and editors who receive your pitches, read your press releases, view your videos and decide who will get a chance to appear onstage … and who will linger in the wings.But anyone and everyone is ...
The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.
In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable. And the product was boring as hell.It was right up his alley.Rinks is an unusual guy, with an even more unusual skill set. Intense and given to obsession, he studiously maintains an invisible profile online and wears his lucky Tupac socks to every important meeting. He's also developed a reputation as a brand savant — with a specialty in turning unexciting things into fun, cool merch. MARKET NEWS ...
The Silent Power of Entrepreneurial Self-Exploration
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing, host of the Do Nothing retreat, and host of the Leading with Genuine Care podcast. From selling Blow pops in high school to building successful businesses, through his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey. Co-authored with Gino Wickman “Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom” ...